Lifestyle has announced a strategic partnership with Flipkart Group.
Through this partnership, Lifestyle will take its product ranges, including its private label brands across womenswear, menswear, kidswear, footwear, handbags, fashion and accessories, to the over 160 million consumer base of the Flipkart Group.
The move also complements Flipkart Group’s strategy to bring a wide range of branded offering in important segments.
Vasanth Kumar, Managing Director – Lifestyle International Pvt. Ltd. said, “This collaboration brings together Flipkart Group’s extensive reach and Lifestyle’s high fashion offering, thereby enabling us to serve a larger number of fashion-conscious consumers, across the country. Our strong private label offering with a wide variety of styles and trends across categories of apparel, footwear and fashion accessories distinguishes us from the rest in the market. United by a common goal of providing customers with a unique and memorable shopping experience, we are confident this partnership will help to further expand our brands’ reach, catalysing a sharper growth trajectory for these brands.”
Rishi Vasudev, Senior Vice President and Group Head – Fashion (Flipkart, Myntra, Jabong) said, “At the Flipkart Group, we believe in collaborating with the best in the industry and this partnership with Lifestyle is a strategic move to enhance our customers’ shopping experience, by offering a seamless partnership between the country’s leading fashion retailer and India’s leading marketplace. With Myntra’s extremely engaging fashion-conscious customer and Flipkart’s pan-India reach, Lifestyle will be able to take their offerings to an even larger consumer base. Lifestyle’s wide range of brands across fashion categories which highly complement our platforms will enable growth for both players. This partnership further strengthens our position as the leading fashion destination in India and is a testament to our vision in bringing the best of fashion to millions of Indian consumers. We are very excited about this partnership”
Consumers will now be able to access the latest styles from Lifestyle on both Flipkart and Myntra.